Advertising Disclosure
A clear line between guidance and advertising
friendship.day may support its public content through advertising in the future. This page explains the standard we will apply before that happens.
Current status
As of the date above, Google AdSense is not enabled on friendship.day. We are publishing this disclosure in advance so readers can see the rules that will apply if advertising is introduced.
today.is.friendship.day is a separate, ad-free sharing experience. Its analytics notice and opt-out apply to that service and are not an advertising consent mechanism for the main site.
If advertising is introduced
Advertisements will be visually distinguishable from navigation, editorial recommendations and interactive controls. We will not format an advertisement as a download button, message button or site-generated result.
We will update the Privacy Notice to identify active advertising providers and relevant data practices. Where consent is required, the appropriate control will be presented before non-essential advertising storage or personalised advertising is used.
Placement and reader experience
Advertising should support useful content rather than become the reason a page exists. We will avoid placements that obscure an article, interrupt a critical task, encourage accidental clicks or crowd the primary sharing action.
A page should retain meaningful publisher content even when advertising fails to load or a visitor chooses not to receive personalised ads.
Editorial independence
Advertising revenue does not buy a favourable conclusion, remove a justified criticism or determine which facts are included in an independent article. Advertisers may control their own ad creative within applicable platform rules, but not our editorial findings.
Sponsored material, if accepted, will be labelled as sponsored close to the title or opening content and will still be subject to our safety, accuracy and attribution standards.
Affiliate links and recommendations
If a link may earn us a commission, that relationship will be disclosed before or close to the first eligible link. The visitor’s price should not increase merely because a tracked link is used unless the page clearly says otherwise.
Payment does not turn a product into a recommendation. Recommendations should be based on fit, evidence and reader usefulness, with material limitations explained.
Questions or problematic ads
If an advertisement appears misleading, unsafe, poorly placed or difficult to distinguish from our content, email hello@friendship.day with the page URL, approximate time and a screenshot if practical. Do not click a suspicious ad merely to collect more information.