Editorial Policy
Useful before viral, accurate before easy
Our editorial standards are designed to make Friendship Day content specific, respectful and genuinely helpful.
Editorial mission
We cover friendship celebrations, communication, shared rituals and practical ways to maintain relationships. Every page should help a reader understand something, make a considered choice or express care more confidently.
We avoid presenting one culture’s Friendship Day date or custom as universal. When regional practice differs, we aim to name the place, source and uncertainty.
Creation and review
Content published under the Friendship Day name is expected to have a clear purpose, original framing and an accountable review before publication. A reviewer checks factual claims, tone, usefulness, links and possible privacy or safety concerns in proportion to the subject.
Automated and generative tools may assist with research organisation, drafts or quality checks. They do not receive a byline, make the final publication decision or remove human responsibility for the result.
Sources and attribution
For dates, history, health-adjacent claims and research findings, we prefer primary or authoritative sources such as official organisations, original research and recognised public institutions. Secondary sources may add context but should not be used to manufacture certainty.
We link or name sources when the evidence is important to a reader’s decision. Quotations, images and third-party ideas must be attributed and used within their licence or another lawful basis.
Message ideas and creative content
Message suggestions are written as starting points, not as claims that one phrase suits every friendship. We organise them by tone and context, avoid manipulative language and encourage visitors to personalise the result.
We do not pad a page with near-duplicate messages merely to increase length. Collections should include useful selection guidance and distinct examples.
Corrections and updates
We review credible reports of error. Minor spelling or formatting fixes may be made silently; a material factual correction should be reflected in the article and, where useful, explained in a correction note.
Time-sensitive pages should show a reviewed or updated date. Evergreen pages are revisited when source guidance, regional dates, linked services or our own practices materially change.
Editorial independence
Advertising, affiliate relationships and sponsorship do not purchase a favourable editorial conclusion. Commercial content must be labelled, and an advertiser does not receive control over an independent article simply because its advertisement appears nearby.
If a material conflict could affect how a reasonable reader interprets a recommendation, it should be disclosed close to that content.